How Pricey Is A Logo: The Ultimate Logo Design Price Guide
By Urban Company
4 min read
Sep 12, 2017
Driving by the road, when you are starving and need some food going down your throat, the huge “M” symbol painted in yellow, outlined by red and lit up ...
Driving by the road, when you are starving and need some food going down your throat, the huge “M” symbol painted in yellow, outlined by red and lit up brilliantly is bound to find you salivating. The very image of this symbol will give you food dreams of MC Donald’s! This is the power of a logo. It induces a familiarity about the corporate and takes your firm a step closer to the customer.
Having a logo is symbolic, and it is the most important reason behind a successful, workable brand. Every company that wants to build a brand and leave a mark on the clients designs a logo. But when you are running a business, one of your top concerns for any business need is cost.
Understanding the true cost for custom logo design is critical to make informed decisions that will provide long term value to your business. If you have ever wondered how much it would cost to make a logo we’ve listed the perfect
custom logo design price guidejust for you.
1. Amateur Logo Design under Rs 15,000
The cheapest option for getting a custom logo design is to make it yourself if you hold the knowledge of Photoshop or other design program or ask your friend who claims to be a whizz kid on llustrator or other design software to create it for you.
If both the options fail you can always contact a logo generator. Hiring a logo generator is the cheapest option and it will cost you around 4000-5000 to purchase your design. However the logo generator offers only limited generic icon and font options but you’re paying just peanuts for the whole logo design.
You can’t expect a professional logo design from an amateur logo designer. You might get a usable design logo and your logo design might clutter as well.
2. Mid range: Rs.15,000- 100000
If you are new to the business world you’ll need branding right from the very beginning. There is no point in trying to skimp on a logo design as your logo is your one way ticket to brand familiarity.
Within this price range, you have two options to get a good custom logo design, you can either contact a freelancer or a logo design contest.
·Hiring Freelancers
The freelancers can charge somewhere between 10,000 for a simple logo such as a word mark, to 75,000 for a more intricate design or emblem. The more qualified and in-demand the freelancer, the more the logo will cost. You can view their portfolios and testimonials, and negotiate about the charge, you can even get a direct referral from someone you trust.
The best thing about getting your logo designed by a freelancer is that you can get great customized logo based on your feedback at a much affordable rate. In today’s era there has been an upsurge in the number of freelancers, thus it becomes quite easy to pick and choose the best one from the lot for your logo design project. You should mainly consider the experience, knowledge and the way they bill before hiring them for your project.
·Organizing Logo Contest
Another reasonable way to get a unique and compelling logo for your company is to combine the stability of flat fee pricing with a wide range of design options for your logos is by announcing a logo designing contest.
A logo design contest can pool in multiple design ideas from a global community of designers, making your company’s logo unique and impressive. During the contest you can even interact with designers and provide feedback on different versions of their designs.
Like with freelancers, you can get a good logo design through logo contest at any price, but if you pay more it will be easier to do so because if the prize for the winning designer is announced high, it will attract designers who are established and experienced.
3. Professional Logo Design Rs.100000+
When you hire a professional logo designer the charges might be high but you get the best return on investment. It will not only make a great first impression for all the right reasons for your company but it will also make your brand memorable.
When you hire a professional graphic design agency they provide you a top-to-bottom branding package for the cost. These design agencies do proper research about the recent trends and analyze the strength and weakness of your firm, your requirement and after analyzing all the essential parameters necessary to design a unique and compelling logo design they finally design your company’s logo.
Agencies employ creative teams of experienced designers and professionals to understand the several dynamics of your company. Logo design packages start at about 100000 with an agency, and small brands can’t afford to pay so much thus it’s not an affordable option for small businesses.
A logo may be small, but it persuades the customers to connect with your brand. Hence, the power of a logo should never be underestimated. Every business dreams about making it big, and having a recognizable logo can definitely help you achieve your dream.
The key to getting a good value custom logo design is to make sure that you aren’t trying to cut the cost on logo design considering it is as an arena where you can compromise. The price that you’ll put in will be a reasonable investment for the benefits you will get.
If you want to succeed in the shortest span it’s the perfect time to spend in top notch logo design services.