9 Tips To Create Memorable Advertisements With Immaculate Graphic Design

How many of us revel in the memory of Cadbury ads that would pop in the newspapers with the purple background? Coca-Cola’s simple logo in red and white ...

How many of us revel in the memory of Cadbury ads that would pop in the newspapers with the purple background? Coca-Cola’s simple logo in red and white is equivalent to cold drink. In fact how can we forget the little girl of Amul – “The Tate of India” campaign? . These examples will tell you two things:

Firstly, this shows the power of advertising. Advertisements have penetrated all walks of life and at every second, we are bombarded with adverts promoting products. Advertisement industry is scaling new heights everyday as sales matter heavily on ads. Being the direct extension to creativity, advertisements also appeal a lot to public who can be easily swayed by witty and well thought ads.

1. Design reinforces the brand:

Here, we need to understand the term patronage. Patronage in products refers to buying the same product again and again owing to the trust the brand has built in your mind. Most of such brands happen to be at least two to three decades old, thus their age will amount to the trust they have in the market. But for emerging brands, building such strong scruples is comparatively a tough nut to crack. This is where a good design comes to play. The graphic design is used to represent the brand every-where. Beginning from a TV add to a stall put up in a trade fair, the design is omnipresent and ready to make an impact on the onlooker’s mind. Thus, a simple yet communicative design will always be in demand to lay foundations of strong brand reinforcement. A good design will resound the corporate values, professionalism and quality of a brand.

2. Graphic design holds visibility:

Employing a good graphic design ends at one result- increasing visibility amongst target audience. Will your audience be swayed by a suave and sleek advert with simple colours and modest designs or will they skip at a flashy design with overwhelming colours and bombarding typography? Whichever works the best, do you audience research well and employ a design that appeals to the majority of them. The impressionable designs will catch the attention of the audience, hold it for a while, creates an impression and becomes a part of their memories. The audience can now recognize the brand whenever they see the design again.

3. An impeccable design drives conversion:

Conversion refers to the end product or result of employing a particular tactic while advertising. Conversions are of two kinds: economic conversion- refers to the sales numbers, copyrights, revenues and other monetary aspects that have been filling the treasury and psychological conversions- referring to the viewer’s thoughts on a particular design. Questions like “how compelling the design has been”, “how well does the audience remember our design?”, which part of the design did the viewer first see?” and more are answered. Thus, a good design not only gives boost to monetary conversions but creates a lasting impact through psychological conversions too.

4. A well-crafted design underscores message:

Advertisements are known to deliver messages of call to action or a social cause in their course through designs. This is an extension to the argument that a great design will not just drive a brand but drives a particular thought home to the audience. A strong design can carry the message on an elevated platform and has the capability to have a mental effect on the viewer’s mind. For non-profit organizations, such designs can carry the message of their cause very far and can bring in desired responses.

5. Banking on the short time:

Both still advertisements on print ad motion advertisements on television and digital media hold the attention for a very less time frame. If the latter can extend up to a generous thirty seconds, the former might not even register a decent ten seconds. Given the very less time gap to impress the viewers, a business should consider hiring the best graphic designers in town to cash upon that very brief time they have in hand to create a lasting though on the viewer’s mind.

Tips for good graphic designing in advertisements:

Here are certain things to keep in mind while designing for advertising materials:

1. Typeface trivia:

The customer might feel alien to the new typography you tried. Instead, stick to the typeface and fonts that audience are used to be seeing every day. This brings them closer to the product. At all costs, ignore all CAPITAL LETTERS. They too have the tendency to put off the viewer. It comes through as though you are shouting right at the viewer.

2. Aim to be memorable:

For creating a lasting effect through advert materials, use pictures relevant to the product in use, keep the text in the brochure or a pamphlet brief to not bore them. Ensure that the very first sentence you write is the answer to the customer’s questions.

3. Tricking the eye:

Through design, you can direct the eye to go to a particular point. The usage of chiaroscuro: dark and light contrast in color will make the light area pop with prominence. Even the size of the objects placed strategically can lead to prominence given to the subject.

4. Captions and headers:

These two will make all the difference for no customer has the time to read through an entire pamphlet. A catchy headline and an all-answering caption will give enough attention to the product.

Overall, one can never discount the importance of a good graphic design to advertise a product. Follow the tips given and be a pro at designing a great advertisement.