Mobile responsive websites rank higher in search than non-responsive websites.
More customers are using their mobile device to browse the web and make a purchase. Every customer is running out of patience to be served and is spoilt with customers. They will abandon their purchase if a website isn’t responsive to even the changing screen size of their device. Also, 3 out of 4 mobile searches generate follow-up actions, such as a store visit, booking a local service, phone call or a purchase. So it’s very simple, if you’re not on a mobile device, you’re not up-to-date and customers will be turned away.
After research and deliberations with the in-house experts, I have listed some essential points for a business- what it means to have a good mobile website. Following is the list:
Connect your customers to the content
First thing we should always try is to connect the customers to the content they’re looking for. Phone numbers, addresses and opening hours should be easy to find and not hidden behind your latest promotional deal. Remember, majority of mobile browsers will progress to a follow-up action, so make it easy.
Going back to the home page
Where the user lands first on your website and is positioned in the front-center of your mobile site, he/she should be able to see your call to action. Menus should have a maximum of 7 navigation links and it should be easy for your customers to find their way back to the homepage. It should be clear for good conversion so that customer can browse other things. After all, mobile browsing is all about convenience.
Build trust when asking for user details
Users like it when mobile sites automatically present them with a number pad, location suggestions, auto info suggestions for putting in their details. They also don’t like it when they’re asked for too much personal information, so just stick to the basics such as an email address, name and phone. The last thing you want to do is discourage any potential leads.
Easy switch – Mobile to Desktop
Give your users the option of switching between your mobile and desktop website, but avoid calling your desktop version the ‘full site’. This could mislead many of your users into thinking that your mobile site doesn’t offer the full experience of your desktop version.
Minimise the load time (Max 4-5 Seconds)
It’s nothing you haven’t heard before – the attention span of your customer is not going to last long. So if your website doesn’t load within 4 seconds, they’re likely to abandon your site. Harsh, but true. To minimise your load time, keep your site size to no more than 1 MB, and reduce the size of your images as much as possible.
A well-designed mobile site shouldn’t make your customer pinch and zoom in and out. The whole purpose is to create a website that looks equally good on a desktop, as it does on a handheld device.
In a nutshell, if you want to sustain in this internet era, you have to work on your mobile site. If you haven’t already jumped on the bandwagon, now is as good a time as ever to go mobile.
Let the website developers with Urban Company help you with the perfect website! Book one today and let your business grow.