People often wonder if the investments put into creating a website for their business would be worth it or not? Well, the answer to the question depends on the goal of your business. If you aim high and want to increase presence beyond limited geographic reach, then you must have a website for your business.
Here we have listed the primary reasons for why websites for businesses are now more of a necessity rather than being optional good to have.
Be Discovered by Prospective Customers
With people getting comfortable with search engines, nearly 80 percent of the consumers prefer searching the product online before making a purchase. They will Google it using the popular keywords and Google will show them suitable search results. The absence of a website is preventing you from appearing in those search results. Getting a website made for your business and then optimizing it for search engines will increase your chances of coming on top in Google and increase visibility amidst the potential buyers.
With-in Customer’s Reach 24×7
In this era, People expect businesses to have an online presence through which they can reach out. This should be reason enough for any business owner to have a website. The digital savvy audience that businesses are catering to these days prefers to look online before making a purchase.
Builds Credibility of Your Brand
As Per one market study, almost 80 percent of the buyers admit that online reviews have a significant influence in their final buying decision. Having your website can solve your two problems at once. First, the buyer can directly come to your website to know about the product and second, the additional information of ‘consumer testimonials’ that you will add on your website will eliminate the need to visit the review websites separately. This is a great way to impress your potential buyers by providing everything they need on a single website.
Helps You Control Social Narrative
No matter how good your product or service is, there will be slip-ups leaving some customers less than satisfied. Through websites, you can provide them with an easy way to share their bad experience and upon which you can act proactively and limit the fall out of negative reviews. This can help you manage the image you want to create, and you can also proactively communicate through a website, blog and a social channel.
Helps You Being More Competitive
As already mentioned in above point, the presence of website has become one of the hygiene factors for customers. Having a website becomes more important if your competitor owns a consumer-friendly website which is ranking on top in search engines, thus influencing your potential buyer’s decision heavily. Studies have proved that around 75 percent of the buyers know what they want to buy and all they search for is the customer reviews and additional product information online before buying. The absence of website means you are not being competitive and are letting your competitor take the cake away.
So, take the first step towards creating a business website and start looking for professional website developers who can help get your website up and running.